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NEWSLETTER

SUNNY ACAMPO,CALIFORNIA

It is the season. With it’s usual season of warmer days. Our area has been blessed with lower temperatures. With fall in the air, Acampo and the surrounding area’s are in the middle of harvesting grapes.  A wonderful time of the year with the beautiful bounty of grapes being harvested.  Grape juice is flowing. 

I hope all is well for everyone.

 

 

LEMONS & LEMONADE!

As my competitors seem to be frantically sending hard-selling reps into the market place with backgrounds in used car sales to increase their share of the pie, we're spending our time baking a bigger pie.  Through co-op ads, reduced pricing, T.V. video ad (produced for retailers), and freight discounts we are trying to encourage industry growth to help increase you business.  As you know, wines need time to mature.  This is not the case for beer or extracts.  In fact just the opposite is true.  This is why we produce our extracts on an as-needed basis.  We want to provide the freshest product in the market place.  Freshness is essential to produce good beer.  Good beer means return customers.  Extracts exposed to heat and long storage periods will produce poor quality beer.  It is my opinion that the retailers are the backbone of the industry and as such any and all suggestions that you may have are welcome.  Quite possibly with some new ideas, we can all work together to create the next wave!
Oh yeah, when life throws you lemons, make lemonade.   

-- Thomas Alexander